What is addressable tv?

Addressable TV refers to the technology that allows advertisers to show different ads to different households while they are watching the same program. This is made possible through advanced targeting and data mining techniques that identify specific households based on demographics, interests, location, and other criteria. Through an addressable TV platform, ads can be served to only those households that are most likely to be interested in the product or service being promoted. This enables advertisers to maximize the effectiveness of their advertising campaigns, while also providing viewers with a more personalized and relevant viewing experience. Addressable TV is still in the early stages of development, but it's expected to grow rapidly as more households adopt smart TVs and other internet-connected devices.